case study | latte lane coffee co

A coffee drive-thru, specializes in crafting exceptional coffee creations while fostering genuine connections with their customers. 

the client

High end, classy, modern, fun, inviting 

THE ADJECTIVES

“Loree seriously you KNOCKED THIS out of the park. I love all of it so much!” – Heather, Latte Lane Owner  

THE praise

Heather Schrenkgost, Latte Lane's owner, sought a clean, classic, and professional logo redesign and identity system to unify her brand visually. The goal was to create a logo that didn't rely on typical coffee imagery and conveyed outstanding coffee and a friendly atmosphere. 

the challenge

With custom lettering and a heart + accent playing off of latte coffee art, the final logo perfectly captures Latte Lane's essence, and the visual identity package offers the Client a cohesive to use across all aspects of her business.  

THE solution

existing

refresh

With a visual identity guide in hand, the Client and her team effortlessly design branded items, such as these adorable cold brew labels, cold cups, and embroidered beanies.

• Logo and Identity Guidelines
• Instagram Highlight Icons
• Custom Vinyl Stickers
• Hot Coffee Cups

the deliverables

I am committed to maintaining an inclusive business that cultivates a positive experience for all backgrounds no matter their race, religion, or orientation. It is important to me that you know that you are safe working with me and I am here to support your journey in love or your business ventures, equally and without discrimination. I believe in cultivating inclusion and supporting the diversity of all people, relationships, cultural backgrounds, and spiritual practices. All are welcome here and I am ready to learn and listen where necessary. This is a safe and positive space for all.